Thorum
Every ring, and every customer is unique.
Thorum is a Premium ring selling brand and was newly launched in mid-2021. They had their Pinterest account grown organically and needed someone to run Pinterest Ads for them to generate maximum sales and revenue. They sell high ticket products and have a good profit margin per item sold. We were assigned to achieve a 2.5 ROAS to get them into a good profit bracket and here’s how we almost tripled their expectations. Here is how:
Goal:
- Collect high-quality data to convert a cold audience into a warm audience.
- Build brand awareness
- Sell more products with maximum ROAS.
Challenge:
- Doing brand awareness of a brand new business.
- Selling high ticket products to the visitors.
- Run low CPC traffic campaigns.
- Collect maximum data to build custom audiences for Retargeting and Dynamic Retargeting campaigns.
- Add to cart optimization to increase maximum revenue.
Actions:
- We started with extensive keywords research using Pinterest Trends.
- We chose the best CTAs and suggested discount promotions.
- We designed high-quality ad copies to stand out from other competitors.
- We targeted the most relevant interests.
- We launched low-cost traffic campaigns and started building a cold audience.
- We did A/B testing and analyzed the audience behavior.
- We spent more than $4000 on the traffic campaign and also had some conversions which is a bonus.
- We converted custom audiences to convert the cold audience into a warm audience.
- We launched conversion campaigns for Retargeting.
- We created product groups of the best seller items.
- We launched a catalog sales campaign for Dynamic Retargeting.
- We did Add to Cart optimization for abandoned add to cart actions.
Results:
- We overachieved the targets set by our client and tripled the profit.
- Achieved up to monthly 7 ROAS compared to 2.5 ROAS required by our client.
- Huge traffic is available on the website.
- Total Ad spend over the time is 14,000 USD with a total Order value of 72,000 USD.
- Most importantly, we achieved 100% client satisfaction and they raised our monthly contract fee by 20% after these amazing results.