Comfrt
This project was all about bringing new attention to Comfrt, a brand that makes cozy, high-quality hoodies. Our goal was to reach a bigger audience and increase sales.
Goal:
- Increase brand awareness.
- Drive more traffic to the website.
- Boost hoodie sales.
- Connect with comfort and style enthusiasts.
Challenge:
- Keeping people interested in a competitive market.
- Used popular keywords to improve visibility.
- Designed eye-catching pins to connect with potential customers and maintain engagement.
Actions:
- We searched out the best keywords for them using Pinterest Trends.
- Analyzed the competitors to have look at their keywords and pinning strategy.
- Plan out the boards and content strategy.
- Create high-quality custom-designed pins.
- Setup their Catalogs and approve their brand a Verified Merchant on Pinterest.
- Kept a strong focus on Idea pins to grow their monthly views.
- Engaged with the relevant people to grow followers and engagement.
- Joined group boards and share content with other communities.
Results:
- Created content aligned with Comfrt’s cozy vibe.
- Incorporated targeted keywords to boost search visibility.
- Increased website traffic through strategic optimization.
- Resulted in higher sales and successfully met business goals.