Burtons Best
Healthy brands of nutritious food and drink loaded with superfoods
Burtons Best is an online food blog that provides helpful information about healthy diets, Keto diet recipes, and healthy food recipes to its readers. They started this year with zero visitors & now they are getting 1000 to 1500 visitors every day.
Goal:
- Build brand awareness.
- Get traffic to their blog.
- Convert their cold audience to a warm audience.
Challenge:
- Doing brand awareness of a brand new business.
- Run low CPC traffic campaigns.
- Collect maximum data to build custom audiences for Retargeting and Dynamic Retargeting campaigns.
Actions:
- We started with extensive keyword research using Pinterest Trends.
- We designed high-quality ad copies to stand out from other competitors.
- We targeted the most relevant interests.
- We launched low-cost traffic campaigns and started building a cold audience.
- We did A/B testing and analyzed the audience behavior.
- We converted custom audiences to convert the cold audience into a warm audience.
Results:
- We overachieved the targets set by our client.
- Huge traffic is available on the website.
- Most importantly, we achieved 100% client satisfaction.